Last updated:
June 09, 2025
3x sales in 6 months
The goal was to improve sales and reduce costs.
The goal was to improve sales and reduce costs.
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Updates in UX to drive e-commerce sales
The old website of Tiptoplaptop showed too many options- users were confused and due to choice paralysis- no purchases were made. As a start, we decided to optimise the homepage. In this process, we stood still and thought: What do the majority of people on the website want when they are on the homepage?
New homepage design
See here, the new homepage deisgn,
Old homepage design
See here, a screenshot of the old design.
